Can a big company really blog?

Excerpt from the Blog Herald: "Can a Big Company Really Blog?

There’s an interesting article in The Economist about CEOs attending the Davos World Economic Forum being encouraged to blog (the theme this year is “The Shifting Power Equation”). On the face of it, this makes about as much sense as the CEOs being encouraged to slam dance at the raging party that Google guys Sergei and Larry are going to throw.

But, to get back to the question, is blogging really a suitable activity for a company boss? Seth Godin, author of business books such as “Small is the New Big”, and “All Marketers are Liars: the Power of Telling Authentic Stories in a Low-Trust World”, is sceptical. Blogs work, he says, when they are based on the values of “candour, urgency, timeliness, pithiness and controversy (maybe utility if you want six)”. As he asks, “Does this sound like a CEO to you?”

Candour, in particular, will surely strike most bosses as a reckless risk in the liability-laden world of corporate America after Sarbanes-Oxley.

Read the complete article HERE